Event in Whitehorse: So what do you do – and why do I need you - exactly?

Sponsored by the Canadian Library Association (CLA) and the Yukon Library Association (YLA)

Title
“So what do you do – and why do I need you – exactly?” Tips on Branding for Information Professionals

Description
Whether they like to think so or not, info pros have a brand, and the clients’ perception of that brand will influence their careers.

In this session, Ulla traces the similarities and dissimilarities between well known consumer products’ and companies’ brands and ours, discussing the need to build a professional image consciously to foster client confidence in the quality and value of our services.

Illustrating how seemingly superficial “signalers” send messages clients pick up on, Ulla provides a checklist of tips for selecting and supporting the brand we want to project.

About the Speaker
Ulla de Stricker is a well-known figure in the Canadian information and library community, having been active in it for over 30 years. Through a successful career holding senior positions in the information industry, Ulla has developed extensive expertise in knowledge and information management. An accomplished and very popular public speaker, Ulla is a frequent contributor to the professional literature and to conferences.

When
10:00 am, October 27, 2010

Where
Room 1A (on first floor), Elijah Smith Building (300 Main Street, Whitehorse, Yukon)

This workshop is free and is open to all Yukon library workers.

Coffee and refreshments will be provided.

For more information, please contact the Yukon Energy, Mines and Resources Library at emrlibrary@gov.yk.ca or 867-667-3111

About these ads