The Treasury Board Secretariat has recently released several new and updated standards for managing the Government of Canada’s web presence.
The objective of this Standard is to enable a strategic and coherent approach for the management of Government of Canada official social media accounts.
5.2 Expected Results
The expected results of this Standard are as follows:
5.2.1 Official social media accounts are clearly identified as Government of Canada accounts;
5.2.2 Official social media accounts are effectively managed within departments and at the Government of Canada-wide level; and
5.2.3 Opportunities are enhanced for communication, service delivery and collaboration through the use of official social media accounts.
5.1.1 Government of Canada online information and services reach the widest possible audience.
5.1.2 Government of Canada websites, Web applications and device-based mobile applications achieve a high level of accessibility and usability.
5.1.3 Government of Canada device-based mobile applications are easy to find and recognize.
5.2 Expected results
5.2.1 Government of Canada online information and services are optimized for mobile devices.
5.2.2 Government of Canada provides device-based mobile applications only where user and business needs cannot be met by websites or Web applications optimized for mobile devices.
5.2.3 Government of Canada websites, Web applications and device-based mobile applications respect internationally accepted guidelines for accessibility and respect usability principles and approaches.
5.2.4 Government of Canada device-based mobile applications are published through the department that has been mandated as the Government of Canada publishing entity.
Clearly identifying Government of Canada official social media accounts on third-party platforms and applying the government’s corporate identity can present challenges. Page layouts and proprietary design controls often limit the size and display of visual elements, as well as the length of account names. The following specifications ensure a common approach to the identification of the Government of Canada on all social media platforms, while taking into account these challenges and the evolving nature of government’s use of these tools.
This document is a companion to the Standard on Web Usability and to the Standard on Optimizing Websites and Applications for Mobile Devices. It describes how to optimize websites and Web applications for mobile devices, as well as the layout and design specifications for websites, Web applications and device-based mobile applications. This ensures that Government of Canada websites, Web applications and device-based mobile applications are recognizable, easy to use and optimized for a wide variety of devices, such as smart phones (small device screens), tablets (medium device screens) and desktop computers (large device screens).
The Standard on Web Usability has been updated to align with the new Standard on Optimizing Websites and Applications for Mobile Devices. The implementation timeline for the requirements outlined in the Standard on Web Usability has been extended to March 31, 2016, with the exception of notices, which must be met by July 31, 2013. New websites and Web applications must comply when they are published. Requirements have been added concerning the display of social media icons, and new notices have been added – one regarding accessibility and one regarding the Government of Canada’s use of social media. Timelines regarding notices are unchanged.